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Spaceback's new Certified Content Creator Program offers companies in the social content creation space free license to Spaceback’s platform so that their work can be easily extended from the walled-gardens into display ad environments while maintaining a consumer friendly social experience.

If we’re being honest, DCO has been MIA, despite millions in funding a significant amount of hype. Yet a new wave of creative optimization that is truly dynamic is just around the corner - if the industry is willing to learn from what brands already know: the best digital ads aren't ads at all.

Cookies are going away, so is much of mobile targeting as we’ve known it. The retargeting gravy train is soon to dry up, as is much of that sweet header bidding revenue you’ve gotten used to.The Walled Gardens were already winning by 50 points in the fourth quarter, and now most of your starting five has fouled out. So might as well give up.

Magnite and Spaceback aim to help brands and agencies speak to their audience that live outside the social platforms, so that digital advertising in social media isn't seen as a separate strategy from display anymore, helping to reach their consumers more efficiently and safely.