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South Africa is the foremost mobile-first nation not just in Africa but the world? Their smartphone penetration today stands at a whopping 84% (doubling in just two years from 2017). This penetration of smartphones in South Africa has also increased the reach of the internet with over 94.6% of the population now having access to the world wide web. RebelRebel Managing Director Danny Greeff shares with us his firsthand knowledge of display advertising in South Africa and the meteoric rise of Social Display.

政治広告にデジタル・プラットフォームを利用する傾向は2008年の選挙サイクルから始まったが、ここ数年で本当に勢いを増した。2019年だけでも、大統領候補はデジタル広告に1億500万ドル以上を費やし、そのうち6500万ドル以上がフェイスブックに使われたほどだ（CNBC、2020年）。

In 2019, US advertisers spent more than $60 billion on programmatic display advertising (e-marketer, 2019). However, with fewer than 14% of Web users reporting that they even notice display ads, a whopping $51.6B of their spend was effectively wasted.

While the Facebook network has historically worked well for advertisers, the Facebook boycott has prompted marketers to consider new options for their media planning. Both social media and display networks offer returns on a brand’s KPIs, but social display truly combines the best of both worlds to not only get the brand a better return on investment but also provide a much better experience to the end-user.