ソーシャルメディア・プラットフォームは、企業が消費者とつながるために不可欠なツールとなっている。ブランドは、顧客と有意義な関係を築き、ブランドロイヤリティを育み、顧客サポートとして機能し、最終的には収益成長を促進するためにソーシャルプレゼンスを持っている。どのような目的であれ、マーケティング担当者はソーシャル戦略に多大な時間と予算を投じている：メッセージング、コンテンツカレンダー、制作、測定など。
このような努力と投資は、しばしば、まあ、壁に囲まれた庭園の壁に縛られる。キラーTikTokビデオや魅力的なInstagramのカルーセルはすぐに埋もれてしまい、現在のフォロワーに届くことさえ難しい。
Spaceback Social Display and Video can expand the impact of a brand's social efforts at every stage of the marketing funnel. In this post, we take a look at how Social Display and Video can be used strategically for Consideration. Check out the rest of the series to learn more about tactics and best practices for awareness, conversion, and retention.
その前に、スペースバックについて簡単にご説明します。私たちはソーシャルディスプレイとビデオのリーダーです。Spacebackは、広告主や広告代理店がソーシャルコンテンツを即座に効果的なプログラマティック広告に変えることを可能にします。
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The marketing funnel is hardly linear, but when consumers are aware of a brand and are in-market, it's time to show the product's "reason to believe." In the consideration phase, consumers are more receptive to details, and engagement becomes key.
Many brands are already posting this type of content on social channels organically. Posts showing various uses of the product, detailed photos highlighting features and benefits, and even directly asking for engagement are all examples of posts laddering up to consideration.
In the past, consideration content has been created in the brand's voice. Now, social media and influencers are bringing more transparency and authenticity to this phase of the funnel. Real user reviews and influencer partnerships can enhance the brand's credibility and foster trust among potential customers.
Spaceback is a powerful tool to drive engagement and amplify these valuable posts. Since Spaceback can turn any social media post into an IAB-standard ad unit, brands can get more mileage from this valuable content and run engagement tactics beyond social channels.
Best practices for increasing consideration using Social Display and Video:
Spaceback Social Display and Video is a powerful and flexible tool for brands to build awareness, increase consideration, drive sales, and foster loyalty. Activating Social Display and Video with Spaceback is simple since many brands already post content that supports various phases of the funnel. Brands get more mileage from content, streamlined messaging, and improved internal operations and audiences get fresh creative and engaging content.
Learn more about how Spaceback formats can bring success to every stage of the funnel: Awareness, Consideration, Conversion, and Retention. Want to discuss how Spaceback can boost your campaigns? Email us at hello@spaceback.com.
