SAP aimed to reach corporate decision-makers across Germany, the UK, and the US in a single campaign, requiring multilingual creative assets. The primary objective was to drive traffic to a landing page, which provided more information about SAP’s highly specialized products.
SAP determined that its LinkedIn presence was an excellent resource for creative because it was highly engaging and relevant to its target audience. To ensure creative cohesion across multiple countries, SAP leveraged Spaceback as an effortless solution that could infuse display advertising creative with updated social content from LinkedIn. Partnering with OMD, the team transformed LinkedIn posts into programmatic Social Display creatives for the target markets. After testing a single product and seeing significant improvements in engagement, SAP extended the campaign across multiple products.
Despite the complexity of a multi-product international campaign, SAP was able to use Spaceback to increase the CTR by 76% when compared to DCO creative. With hundreds of millions of impressions, the campaign proved that a cohesive, global approach with Social Display is highly scalable and effective.
Partnering with Spaceback enabled us to elevate SAP's campaign to a new level of efficiency and creativity. By leveraging Social Display, we were able to transform LinkedIn content into cohesive, high-performing programmatic ads that resonated across Germany, the UK, and the US. This seamless integration helped us deliver outstanding results while simplifying the complexities of running a global, multilingual campaign.
