Rollo is a leading shipping platform that supports 100,000+ small businesses and creators and offers significant discounts on shipping services through UPS, USPS, etc. When its wireless printer went viral on social media, Rollo wanted to expand its virality beyond social platforms by using an economical creative-first approach to drive site visits efficiently.
Instead of expensive TV assets, Rollo repurposed top-performing, iPhone-shot UGC from TikTok and Facebook. Through Spaceback’s partnership with Roku, which subsidized creative costs, these viral social videos were adapted for CTV, maintaining authenticity while eliminating production barriers. To boost engagement, Rollo paired its Social CTV ads with Roku’s Action Ad video overlays, which prompt users to use press OK on their Roku remote to receive a text message from the brand, enabling direct consumer response from the TV screen.
This campaign was the first to combine vertical Social CTV creative with Roku’s interactive action ad overlay. It reached 700K households and cut the cost per site visit by 76% vs. CTV creatives running on non-Roku platforms. Spaceback’s seamless integration and Roku Ads Manager’s efficiency enabled launch in days, driving incremental reach at an efficient CPM. By embracing a creative-first approach, Rollo scaled beyond social media cost-effectively, proving that innovative creative can fuel audience-first performance.
Working with Roku and Spaceback has been a gamechanger for Rollo! Their partnership enables us to instantly transform our highest performing social videos into CTV assets for free, meaning more budget towards media and less towards production. Not only was this a cost-effective creative solution, but a quick and seamless process with performance results that exceeded our expectations.
