Due to the pandemic, there was a decrease in the travel and tourism industry. Anguilla Tourism needed to find a way to be at the forefront of travelers’ minds when they felt comfortable vacationing again. It was essential for them to reach their audience beyond social media.
Anguilla Tourism and Big Idea Advertising leveraged Spaceback Social Display to extend the brand’s social experiences across programmatic display in order to stand out and drive results.
Social Display outperformed standard banners, including an 8.3X increase in CTR and an 81.8% reduction in average CPC. With these results at the brand’s disposal, Anguilla Tourism continues to utilize Spaceback Social Display as a key component of its overall advertising strategy.