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I'm Amy Kelly, and I am the Head of People at Spaceback. I've been working in this field for over 10 years, and I have learned a lot about company culture and how it shapes the success of the company. Spaceback is a fully remote team. Without regular time in-person to foster our culture, it is especially crucial to promote collaboration to ensure both client satisfaction and employee happiness.

At Spaceback, we're constantly on the lookout for innovative tools that can take our data analytics to the next level. That's why we're beyond excited to announce our partnership with SimplyPut, an AI-powered data analytics tool that is redefining the way we interact with our data.

As advertising modes and societal behaviors evolve, so do programmatic ad creatives. Where ads were once almost entirely without storytelling – today, creative, emotional narratives have become the center of good advertising. Programmatic advertising demands strong, engaging creatives to capture audience attention and encourage engagement. Targeted, personalized ads have also become pillars of advertising in the 21st century, with digital technology fostering tailored media experiences. Ad creatives have come a long way since the start of the 20th century, and they will continue to evolve as societal interests and technology grow and change.

According to eMarketer, it’s predicted that “Digital political ad spend will hit $3.46 billion, 45.0% of which will go to connected TV (CTV).” To fight with fire, VoterX, the political subdivision at Division-D, is working with Spaceback to launch Social CTV: A refreshingly new way to support the creative needs of this political cycle. Through this partnership, political advertisers can turn their best social video content into production-ready CTV ads that are then executed using precise targeting, whether on a local or national scale.